Seagravy’s Blog

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Personalised News

The Internet and online journalism has paved the way for this technology driven twenty first century and has revolutionised the way consumers access the news on a daily basis. The Internet provides an unprecedented ability to personalise the way news is accessed. Once subscribed to a new website consumers can receive emails constantly updating stories or containing breaking news which would be of interest to each particular user. This unarguably is a radical difference from the system of the current linear print media, which presents one text with the same stories to each consumer, just once a day. Latest technology means breaking news and sporting results can be immediately sent to mobile phones insuring the public are constantly up to date.

Online journalism has undoubtedly made it easier for the public to access the news; making it available 24 hours a day with constant updates and views. Consumers are also given the opportunity to voice their opinions in the form of blogging.

While much progress has already occurred in Ireland over the last decade much more can still be done in the eyes of technology. In Australia, Brisbane for example, the buses now contain a rolling screen with headlines to keep commuters up to date. While in the website of the San Francisco Chronicle software has been developed which allows subscribers to listen to the news they want on their way to work. Readers specify their news preferences and how long their commute lasts, then simply leave out a blank CD or MP3 file which is completed while the reader sleeps.Despite the benefits however, editors are worried about news personalisation as it means a veerence towards user domination of the site, which could inturn decrease profits, which would make all this a lost cause.

The article suggests that as technology progresses and advances, the public will expect more ways of accessing the news, they wish to hear, in the easiest manner online. The novelty will wear off with time and it will become merely a reality or way of life. However, the question; is this a change we are willing to accept or are we going to fight for our reliable print media, which has grown close to our hearts?

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distracted world?

Has the generation of this 21st Century finally cracked? Have we become so consumed in advancing technology that we can no longer focus or even see the important things in life? Have we become so distracted by the digital age that we can no longer concentrate?

This blog based on the article “Stoooopid …. Why the Google generation isn’t as smart as it thinks”, featured in The Sunday Times, July 20 2008, written by Bryan Appleyard, gave me a key understanding into the level of distraction we are all suffering. I myself attempted to read this article numerous times, skimming over lines before actually coming to the end. I then realised that this itself is a symptom of distraction, the latest disease we have all inherited.

“Attention is the golden key to the mystery of human consciousness” In this article David Meyer sees attention as a pivotal asset to our existence.
Distraction is the opposing element, one too accepted amongst this generation. This acceptance belies the underlying dangers involved in distraction. The most common form of distraction is multi-tasking. As humans we all fall victim to this distraction, however we fail to operate two tasks effectively at once. It is a proven fact that no being can effectively hold a phone conversation and write an e-mail at the same time.

Living in the age of the internet has surpressed our minds refraining us from thinking our own thoughts and ideas. The web page Google provides any information we require while many social networking sites are now in use eg. Facebook and Bebo, which keep us in ‘close’ contact with all our friends and acquaintances.
While no-one can deny the advantages these technological advances have had on our lives, at the same time they are destroying us slowly. These distractions, eg. the ipod, the iPhone are ruining our ability to concentrate.

We have become a generation who are “distracted from distraction by distraction”. The question is, is it too late for us? Are we a doomed generation destined to be fed our own thoughts?

Print media to become history?

‘Media Revolution: Stop Press?’, by Graeme Mc Aulay on the BBC Money Programme is the subject of this blog.
It cannot be argued that in this 21st century newspapers are facing difficult times.

The economic hurricane, or recession as more commonly known, is partly to blame for the falling circulations in this once prominent industry however, the main cause for its deterioration is our changing lifestyles.

‘Web surfing’, or the internet has become a focal point of our daily life. This technology means it is now easier than ever for the public to find out news. Rupert Murdoch acknowledges that newspapers must adapt to this changing world before they lose complete power to this digitalised era.

The future of the print media is through the internet. After a slow start many newspapers are finally embracing this new power as a platform for reaching readers, however not without without cost. It appears even harder to make profit from online publishing than the old fashioned remedy.
While the public are not prepared to pay for online news when there are so many free sites to choose from, these official sites have to depend on web advertising to generate income.

This radical change is however, not all bad. Readers appear to favour the new online approach, where a click of the button can show them the news.

Free from the constraints of print online newspapers can include other forms of media such as audio and video. The Guardian and The Daily Telegraph are two papers who are embracing this new trend.

One cannot deny that newspapers are in a difficult transition, however they must fight this economic downturn and embrace this new change.
One thing for certain though newspapers are here to stay.