Seagravy’s Blog

Just another weblog

Irish citizens only semi-media literate

A report claims that Irish citizens have only a “vague understanding of interactive media”, varying by age and access to technology. A research report commissioned by the Broadcasting Commission of Ireland (BCI) and carried out by the Dublin Institute of Technology’s Centre for Social and Educational Research (CSER) has made a series of recommendations regarding the development of public policy for media literacy in Ireland.

So how can our print media be said to be collapsing at the feet of the phenomenon that is online journalism? Levels of experience and awareness (in Ireland) with new interactive media were said to be “only an informal awareness”.

The report makes a series of recommendations, including the establishment of an Irish media literacy expert group to advise on definitions, strategies and new developments in relation to media literacy to keep up with this media crazed 21st century.

 This revelation insinuates the continuing prosperity of the print media and indicates that the battle to the Media Revolution is not lost yet!

 The full article can be found here.


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